It is important for chapters to develop and implement a clearly defined and quantifiable recruitment and retention strategy. When a strategic plan for recruitment and retention is clearly defined with goals, chapter officers and councilors are more likely to be engaged to make sure that the plan is put into action. Chapters should consider the following when developing a recruitment and retention strategy:
Chapter Services has developed several template letters to help chapters with recruitment initiatives. Chapter should send personal emails/letters from a member of the chapter’s leadership. It is recommended that chapters tailor membership benefits as specifically as possible in the letter to each prospect’s interest. Enclose/attach an application for chapter membership and/or provide instructions on how to join online. Provide a schedule of upcoming chapter meetings/events and advocacy updates. Below are recruitment template letters, specialty society flyers, and ACS membership brochures that can be used for recruitment purposes:
In recruitment letters or advertising, be sure to stress the value that your chapter provides its members and how membership efforts from the chapter will improve the quality of surgical care at the local level. If your chapter has recent advocacy successes, mention them. Create a Top 5 reasons why someone should join your chapter list. Two template letters are provided below as a guide. Chapter Services encourages the chapters to edit the documents however deemed fit.
Once an applicant has completed all criteria to become a Fellow, they are known as an Initiate until officially becoming a Fellow during the Convocation Ceremony at Clinical Congress. Chapters are strongly advised to do the following while members are Initiates
Surgeons who have completed an accredited surgical residency program and have entered surgical practice or are engaged in additional surgical residency, research, or fellowship programs can become an Associate Fellow. In addition, surgeons who have applied to become a Fellow will be considered an Associate Fellow while their application is reviewed. A member may remain an Associate Fellow for up to six-years. Chapters should engage Associate Fellows in its chapter territory as these members will be future Fellows.
Many programs enroll their surgical trainees in the ACS through the group billing and enrollment system. As these members are future Fellows of the College, chapters are strongly encouraged to offer programming for residents, so they become engaged with their local chapter and the ACS early on. Chapters should consider the following when recruiting resident members:
Medical Student membership in the College is available to students enrolled in accredited allopathic and osteopathic medical schools in the United States, Canada, and international countries. Chapters should consider the following when recruiting medical student members:
Membership in the ACS is open throughout the year and chapter leaders and members are encouraged to promote the value of membership in the ACS and local chapters. Template letters for Fellows, Associate Fellows, Residents, and Medical Students are available for use by chapters. Brochures for each category can also be downloaded and sent to prospective members.
Membership in the ACS is open to surgeons in all surgical specialties. These flyers are meant to accompany the membership brochures and highlight the value of membership for all surgical specialties.